True Blue

 I’m often asked what it’s like being involved in Drake athletics. What are the coaches like as people? What is the atmosphere?

The Drake Athletics Marketing Department has been working on ways to publicly display these personalities. More involvement. More interaction. All with the goal of having Drake athletics become the face of the Des Moines community.

In the video below, the Drake men’s basketball coaches reach-out to recruit a new type of contributor. The fans. Recruiting the people of Des Moines to support the Bulldogs at the Knapp Center.

Staying true to their promotional strategy, the Marketing Department wanted to go in a different direction to kick-off the semester. At the annual Drake Corn Feed, a gathering of fans, volunteers, contributors, coaches, and staff, they were looking for a new way to get people excited about the upcoming athletic year. Naturally, producing a coaching-staff-centered rap video topped the list of ideas.

Though I do not have the finished product , this outtake video gives a pretty good indication of the behind-the-scenes personalities represented in the Drake offices.

Rapping. Singing. Barking. These are all things you will find on a daily basis in interatctions with the Drake coaching staffs. And you thought their jobs weren’t exciting…